创建独特实体结构的体育中介组织——论广西体育中介市场的发展及途径

The Setting-up of the Original Industrial Sports Media Agencies:On the Development of Guangxi Sports Madia Markets and its Channels

就当前体育市场亟待解决的前沿性问题和制约因素 ,对广西体育走向市场现状、问题及对策进行探讨 ,得出结论 :体育中介市场是体育产业重要的中介载体 ,具有巨大的市场潜力 ,发展体育经纪人和体育经纪公司等市场中介是体育媒介市场发展和成熟的基础。把体育中介市场作为重点发展就是要解决广西体育产业发展中存在的瓶颈制约 ,通过加快体育中介市场的发展来带动整个体育产业 ,尤其是健身娱乐和竞赛表演业的发展。提出创建一个独特实体结构的中介组织的设想以及市场化操作思路。

After studying the front line problems and interactive factors existed at the present sports market and the present situation,problems and policies for Guangxi sports to enter the market,the author concludes that the sports media market plays a key role on the sports industry with a huge market potential.The growth of the sports market media such as brokers and brokerage companies is a base in the development and mature of sports media markets.To stress on the development of the sports media market is to get rid of the bottleneck existing in the development of Guangxi sports industry.The quick development of the sports media market will promote the whole sports industry,especially body building and entertainments and sports competition.the author puts forward a suggestion to set up original industrial sports media agencies by marketing operation.