我国体育竞赛商业化的点滴思考

Thoughts on Commercialization of Sports Competition in China

在商品经济条件下，体育逐渐具备了商品的特性，体育产业随之形成、发展与壮大。体育竞赛产业是体育产业的重要组成部分。纵观国际体坛，体育竞赛商业化已成为潮流，在我国国内也存在着不少有利因素。本文借鉴各方经验，提出体育竞赛商业化的若干形式供参考。

Under the commodity economy, sports are characterized by the feature of commodity and sports Competition began to emerge, develop and expand. The commercialization of sports competition is the trend of international athletic world. There also exists many favorable factors in this trend in China. Drawing on the experience of different levels, this paper puts forward some measures on the commercialization of sports competition for reference.