摘要
本文运用了市场学、市场营销学的基本理论对体育产品的特性进行了研究 ,并总结归纳了最能够反映体育本质属性的体育产品 7个方面的特性。
the specialities of sports product have been researched based on the fundamentals of marketing knowledge. the seven specialities reflecting the essential properties of sports have been summarized
