摘要
以桂林的现状为背景 ,从长远的战略角度与具体的战术运作上讨论了桂林的旅游业如何从工业型旅游经济向知识型的旅游经济转化 ,以及从知识兴旅、创新工程、人才的战略储备与深度培养、生态型旅游企业集群的培育、旅游管理重点与生产方式的转移、区域 IAS6P竞争要素的有效整合等方面论述了如何开展知识化区域营销 ,提升桂林旅游的区域营销力 。
In the monograph, the strategy and tactics about GuiLin's tourism industry as the leading industry are discussed from knowledge economy and inauguration engineering as well as from ecotype tourism enterprise cluster's breeding. Also, it shows how to mix the tourism competition factor “IAS6P” effectively.
出处
《桂林旅游高等专科学校学报》
2000年第2期34-36,共3页
Journal of Guilin Institute of Tourism
