铁路运输市场定价策略理论的探讨

Discussion on Strategy Theory of Railway Transportation Marketing Pricing

运输市场定价是营销的重要内容 ,也是争论颇多的问题 .本文试图在理论上给予探讨 ,建立可操作的模型 ,给出数值算例并作出相应的结论和建议 .

As an important part of marketing,transportation market pricing is widely argued.This paper discusses it the oretically,and establishes an operable model,gets certain conclusions and brings forward some advice according to the practical examples given in the paper.