摘要
旅客的需求是保持和推动运输企业生存和发展的动力 .如何提高市场占有率 ,增加需求量 (客运量 )就成了运输企业营销的首要问题 .本文试图引用“需求弹性”理论 ,对我国铁路客运进行实绩分析 。
Passenger demand is the prerequisite for transportation venture.How to raise market occupation and passenger transport volume becomes the primary problem of venture marketing.This paper tries to make case study and put forward correspondent marketing strategy for China railway passenger transportation by means of demand elasticity theory.
出处
《长沙铁道学院学报》
EI
CSCD
2000年第2期96-100,共5页
Journal of Changsha Railway University
关键词
铁路客运
需求弹性
营销对策
railway passenger transportation
demand elasticity
marketing strategy
