摘要
铁路客运近几年受到公路、航空前所未有的冲击 ,本文根据广铁集团的实地调研试图运用数理方法建立起交通运输客运产品质量的综合评价模型 ,根据模型运算结果 ,找出铁路运输最薄弱指标 。
Since Guanzhou Railway Group has encountered an unprecedented impact of highway and aviation in recent years,research has been carried on to set up a general evaluation model of product quality of transportation & passenger traffic by using methods of mathematics and physics.According to the result of model calculation,we can find out the weakest quota of railway transportation and proke the establishment of the corresponding marketing strategy.
出处
《长沙铁道学院学报》
CSCD
2000年第4期103-107,共5页
Journal of Changsha Railway University
关键词
交通运输
产品质量
评价
模型
营销策略
transportation
product quality
evaluation
model
marketing strategy
