上海会展业现状及发展趋势分析

An Analysis of the Present State and Developing Trend of Shanghai's Industry of Large Conference and Exhibition

发展会展经济是提高一个城市国际地位的重要举措 ,会展也已成为当前旅游业的拳头产品之一。笔者通过对上海会展业现状的深入调研 ,发现上海会展业在软件和硬件方面具备了一系列有利的条件 ,已经进入了快速发展时期。但是 ,在发展中也出现了一些问题与缺陷 ,如在管理体制、市场运作、长远规划、会展立法、专业化队伍建设以及行业协会支持等方面 ;如不尽快消除 ,上海会展业将失去腾飞的商机。为了促使上海会展业快速而又健康地发展 ,笔者在对国内外会展业发展现状对照研究的基础上 ,提出了发展上海会展业的建议与构想 ,并对其发展趋势进行了分析。

Developing the industry of large conference and exhibition is an important measure to raise metropolitan status and has become an important key product of tourism. The author,through an in\|depth investigation,finds out that Shanghai boasts a series of favourable conditions in both hardware and software. However,there exists distinct problems and deficiencies in management system,market operation,long\|term planning,legislation related to conference and exhibition,the building up of a contingent of professionals as well as the support from trade associations. Shanghai will miss the chance of developing this industry unless the above\|mentioned problems are solved. The author,based on the study of the developing status quo of the industry of large conference and exhibition both at home and abroad,offers some suggestions and analysis on how to solve these problems.