一个值得去大力开发的旅游市场——关于浙江省农村旅游市场情况的调查报告

A Tourism Market Deserving to be Developed ——An Investigation Report on Rural Tourism Market in Zhejiang Province

目前 ,旅行社在城市旅游市场上的竞争已白热化 ,发掘并开辟新的旅游市场或者说作市场细分既能满足潜在旅游消费群体或旅游者的需要 ,又能为旅行社带来一个崭新的天地。那么 ,占我国总人口 70 %的农村居民对旅游这种新的生活方式持何态度 ,作何追求呢 ?本文通过调查 ,以浙江农村为例 ,用翔实的数据 ,科学的分析 ,描绘出了农村旅游市场的前景 ;并从旅游广告、旅游产品、旅行社在农村的形象的树立等多方面为旅行社作了点拨。

Currently,travel services are experiencing fierce competition in the tourism market.Digging up and opening up a new tourism market (or segmenting the market) can not only meet the needs of the potential tourist consuming groups or tourists,but also bring up a new vista for the travel services.What is the attitude of the rural residents accounting for the 70 percent of China's population towards their new way of life—tourism? The paper,through investigation in Zhejiang rural areas,depicts the prospect of rural tourism market and offers some suggestions to travel services in terms of tourist advertisement,tourism products and the travel services' image that should be created in the countryside.