摘要
“硬卖”与“软卖”是广告的两种基本表现形式 .本文阐述了两种广告形式的语言特点 ,尤其强调了“软卖”型英语广告的修辞艺术 .通过对广告英语特点的探讨 ,无论对于英语学习者丰富语言知识 ,还是对广告制作人提高广告水平都是大有益处的 .
Hard?Sell” and “Soft?Sell” are the basic forms in English advertisement.This paper,by setting examples,expounds the language features in “hard?sell” and “soft?sell” English advertisement,with a particular stress on the rhetorical devices employed by “soft?sell” advertisement.The probe into the language features in advertisement is not only helpful for English learners but also beneficial for the advertisement producers.
出处
《鞍山科技大学学报》
CAS
2000年第5期394-396,共3页
Journal of Anshan University of Science and Technology
关键词
硬卖
软卖
语言特点
hard-sell
soft-sell
language feature
