对闽台高校体育产业合作与发展对策研究

Research on How to React to The Cooperation and Development of The Sports Industry Between Fujian and Taiwan

从当前世界体育产业发展的主要特征中得到启迪,阐述了开展闽台高校体育产业合作与发展的对策:以竞技 体育为龙头,培育两岸高校体育市场;面向两岸学子,开拓体育用品市场;加强交流与合作,拓展体育市场;建立健全体 育中介机构,促进高校体育产业健康持久地发展。

Inspired from the main characteristics of current global sports industry, the author puts forward the reacting strategy towards the cooperation and development of the sports industry between Fujian and Taiwan; to start with athletic sports, fostering the market for higher education of physical education; to face to all the students on either coast, developing the market for sports goods; to further the communication and cooperation, developing the market for physical education; to set up sound intermediary sports organizations, promoting the persistent development of the sports industry for the colleges and universities.