旅游网站有效性的定量评价方法

Quantitative Evaluation Method on Effectiveness of Tourism Web Sites

随着全球网络化趋势的深入 ,旅游网上营销已成为旅游业发展的重要手段。旅游网站的有效性和质量对网上营销的成败起着越来越重要的作用。本文讨论了用于旅游网站有效性和质量评估的目标价值系统 ,介绍了旅游网站有效性的定量测定参数。

With the increase of the Internet,cybermarketing of tourism is becoming an important means of tourism development The effectiveness and quantity of tourism web sites are playing a key role for the success of cybermarketing In this paper,the purpose-value framework of evaluation on effectiveness and quantity of tourism web sites has been discussed and the basic elements that constitute effective tourism web sites and quantitative measurement parameters,such as β index,Ec index,have been introduced