靠灵活的营销策略和严细管理在市场竞争中求生存求发展

To seek survival and development in the market competition by active marketing tactics & strict and careful management

邢台矿业集团公司是一个发展中的大型国有煤炭企业,企业在煤炭市场疲软,竞争加剧的情况下把市场当战场,以灵活机动的营销策略,过硬的产品质量和完善的售后服务使企业渡过了难关。同时在企业内部以严细管理为根本,围绕公司制改革,精简机构、减员增效、加强成本管理,以靠科技进步建设高产高效矿井使企业走上了一条持续发展的新路子。

rXingtai mining Group is large scale State-run Company, which tides over the difficulties of the very weak coal market by active marketing tactics,good products quality and excellent after-sale service. At the same time,it carrys out reforming for the organization,reducing the superfluous administrative units and manpower, strenthening the cost management.