航运企业市场营销组合策略浅析

Analysis for shipping enterprise marketing mix strategy

针对竞争日趋激烈的航运市场，提出了航运企业市场营销组合策略，它由４个子策略组成：分别是服务策略；运价策略；揽货渠道策略；争取货源策略。

This paper puts for ward to the rnarketing mix strategy for shipping enterprise which isfacing to the market competition。 The marketing mix strategy consists of service strategy,freight channels strategy and gaining freight soure strategy。