论我国企业国际化经营的地区扩张战略

Reglional Expansion Strategy for Chinese Enterprises Going International

本文从企业自身角度出发，认为企业国际化经营应采取“波动”的战略进行地区扩张，首先在国内以“波动”的方法占领国内市场，建立强有力的根据地，待各方面成熟之后，再以“波动”的方法向国外扩张；最后实施全球扩张战略。本文的论述分三个部分，第一部分论述了为什么和怎样在国内建立强有力的根据地，第二部分论述了为什么我国大部分企业国际化经营应首先在亚太地区扩张，第三部分提出了一些作者对我国企业在全球扩张的看法。本文对那些在国内尚未站稳脚就去国际化经营而招致失败的企业有一定启发。

In this paper the author addresses the issue of going international from the angle of the enterprise itself. He considers that regional expansion can be done by a' wave motion' strategy: first conquering the home market with a'wave motion' to establish a strong base, then at a proper time going international with a'wave motion', and finally bringing about a global expansion.The paper divides into three parts: The first part discusses how to establish a strong domestic base and why so; the second part analyzes the reason why the Asian-Pacific region is the initial stepping-stone for going international; the third