广告信息传播方式研究——基于信息坐标分析法的应用

The Study of Dissemination Mode of Advertisement information

文章借助于信息坐标分析法,归纳和描述了广告信息传播的5种基本方式:重复式传播、平行式传播、渐进式传播、悬念式传播和预告传播。并且分析了基本方式的组合运用情况。

The paper induces and describes five basic mode of the dissemination of advertisement information by means of analysis method of infromation coordinate, the repeat dissemination; the parallel dissemination; the progressive dissemination . the invoivement dissemination , the preview-dissemination. And it analyses the situation of combinational use of the basic mode.