摘要
在经济战略研究中，波士顿矩阵（ＰｏｒｔｆｏｌｉｏＭａｔｒｉｃｅｓ）因其动态定量鲜明的特点应用于大企业集团战略研究，在分散性较大的服装行业直接使用有困难。文章在对矩阵进行了修正后，以山东服装行业为例对产品结构进行分析取得成功，为定量研究服装产品结构等问题做了有益的尝试。
Having dynamic, quantitative distinctive character, the portfolio Mathices has been used for big business group in economic strategic research.Because of having difficulty in immediate use of the portfolio Matrices, the article corrected the portfolio Matrices and had a success in ShangDong garment industry for quntitative product mix research in decentralized management garment industry. It is a useful attempt for us to make quantitative research on garment product mix.
基金
山东自然科学基金
关键词
服装
产品结构
波士顿矩阵
Garment
Product mix
Portfolio Matrices
