国际商务中请求的直接性

Directness of Requests in International Business

“直接”在请求中有两层含义: 清楚明了和强求。直截了当可明确表达请求但却不礼貌,可能伤害双方关系。这个问题在国际商务中尤为尖锐。对 23个国家的请求进行分析后得出的结论是:在复杂多变的国际商务环境中,成功的请求模式是直白的语言加简单的礼貌。

Directness in request has two meanings: unambiguity and coerciveness, which contributes to clear communication but threatens face, hence hurting the relations between speakers and hearers. Indicated by the findings of the present research of an analysis of requests from 23 countries, the problem critical in a complex and changing international business setting can be solved by making requests with direct expression combined with simple politeness.