日本海外旅游市场动向的分析研究

Japanese overseas tourism market:trend and demand

日本是中国的主要客源国,在中国旅游业的发展过程中占据着举足轻重的地位。从旅游者的分众特征、旅游目的地的确定、旅游者的来源地、性别和年龄差异、旅游信息的搜集方式、旅游费用的支出等方面对日本海外旅游市场的最新动向、旅游需求进行分析和研究,将为我们有针对性地改进旅游产品、完善旅游服务设施等提供充足的理论依据。

Japan is the biggest guest resource country of China's traveling industry. It plays a remarkable part in the development of China's traveling industry. However, China has not become the first destination of Japanese tourists yet. This paper explores and analyzes the newest trend and demands of Japanese overseas tourism market from different aspects, in the hope of giving some inspiration and theoretical foundation for developing Japanese market.