摘要
随着商品经济的发展 ,市场发育的完善 ,市场营销已变得日趋重要。目前市场营销已进入了第三阶段 ,面对新的市场状态 ,营销活动必须注入新的内涵。
Along with the development of commodity economy and the growth of market,the merchandising is becoming more important day by day.At present,the merchandising has stepped into the third phase.Facing the situation of market,the merchandizing must have new contents.The new concepts of the merchandizing at the present situation of the market are discussed.
出处
《重庆交通学院学报（社会科学版）》
2001年第2期27-29,共3页
Journal of Chongqing Jiaotong University(Social Sciences Edition)
关键词
市场营销
潜在市场
需求弹性
merchandizing
potential market
resilience of demand
