建设、培育我国市场营销文化

Construct and cultivate the Marketing Culture of Our Country

文章阐述了建设市场营销文化的必要性 ;指出了社会主义市场营销文化应遵循的准则 ;说明了按市场主体与营销功能分类应包涵的营销文化内容 ;论及了建设市场营销文化的途径。

The thesis explictes on the necessity of constructing the marketing culture;points out the principle that the marketing culture keeps to;narrates the content that the marketing culture contains;treats of the approach to constructing and cultivating the marketing culture.