信息时代企业市场竞争基本战略的选择

The Choice of Basic Market Competition Strategy in Information Times

90年代后期 ,中国经济进入到一个“相对过剩”阶段。以往成本领先、产品领先、顾客亲密的市场竞争基本战略任选其一的做法已不能满足顾客对价格、产品、服务的全面要求。因此对于一个在全球范围竞争的企业只能实行三种战略的并举。而信息技术的发展及其大规模、低成本的应用则为企业提供了既能降低成本、又能使产品领先并最大程度满足顾客特殊需要的机遇。因此 ,企业必须意识到这种机遇 ,并利用信息技术改造企业 ,不断提高企业技术水平、生产水平、管理水平 ,最终实现顾客需求的全面满足。

Since 90's , Chinas economy has entered the stage of oversupply. One of the basic strategies of cost lead , product lead and consumer orientation doesn't meet the consumer's demands, so that enterprise facing global competition must make further efforts to carry out the strategy, including reducing costs, improving products and providing maximum service to consumers. But with the rapid growing of information technology on a large scale and low costs, the opportunity which can meet the maximum satisfaction of consumers by low cost and product lead will be provided to enterprises . Therefore , enterprises have to realize the opportunity and make good use of the information technology to enhance themselves, continuously improving the technology level, product level and management level . By doing so , enterprises can realize their ultimate goal which provides consumer with the maximum satisfaction .