世纪之初图书馆营销方式与策略初探

A Preliminary Research Into the Marketing Mode and Tacfics of Library Service in the New Century

图书馆营销是信息营销、服务营销 ,其目的是通过营销 ,最大限度地发挥馆藏信息资源的作用。文章从图书馆营销理念、营销优势。

The terms of library marketing is referred to information and service marketing, the purpose of which is to bring into full play of the library resources. This paper has offered a study of library marketing form variovs aspects including the principle, the advantages ,the mode and the tactics of library marketing