企业经营革命与中国商业连锁经营

Further Recognition of the Chinese Linkage Management of Commerce

文章论述了区分经济规模与经营规模对企业发展的重要性。指出企业应关注以计算机技术为核心内容的新经济所引发的企业经营革命,规范经营管理,整合三大资源,应对新的竞争环境。并以实例从5个方面揭示出世界重量级零售集团进入中国经营所带给我们的启示。

This paper elaborates the importance of distinguishing the economic scale and management scale of enterprise for its development, and points out that enterprise should concern with the enterprise management revolution initiated by the new economy with computer technology as heart of content, regulate management and administration and foster the new consciousness of resource integration so as to adapt to the new competition situation. The paper also takes practical examples to reveal the enlightenment the management history in China of international heavyweight retail groups have brought us from five aspects.