摘要
应用模糊综合评判模型对当地啤酒进行市场调研结果分析,准确把握该地区消费者饮用啤酒口味习惯,为新产品开发和市场调研提供决策支持。该方法简单易行,效果较好。
Fuzzy comprehensive judgment model was applied in market survey results analysis of local beer to know accurately consumer′s drinking habits and to further provide evidence for new beer products development and market strategy decision. Such method was simple to operate and better effects. (Tran. by YUE Yang)
出处
《酿酒科技》
北大核心
2005年第3期93-94,共2页
Liquor-Making Science & Technology
关键词
市场研究
模糊综合评判
啤酒
权重
产品开发
market survey
fuzzy comprehensive judgment model
beer
weight
product development
