重庆市企业商标自我保护现状及对策研究

The Status Quo of Self-protection of Trademarks in Chongqing Enterprises and the Countermeasures

在广泛调研的基础上 ,以数据和案例为基础 ,通过定量和定性分析 ,总结梳理出了重庆市企业商标申请、注册现状及特点 ,著名商标和驰名商标认定现状及特点 ,企业商标自我保护现状及存在的问题 。

Based on extensive investigation,data and cases,and through qualitative and quantitative analyˉses,this paper sums up the existing situation and characteristics of the application and registration of tradeˉmarks by Chongqing enterprises,the existing situation of the certification of renowned trademarks,and the exˉisting situation of the self_protection of trademarks of enterprises and existing problems in it.Then it puts forˉward the countermeasures for the self_protection of the trademarks of Chongqing enterprises.