E时代下的CRM营销研究

The Research on CRM Marketing in Electronic Times

21世纪是知识经济的时代,伴随着信息网络技术的不断成熟,在营销领域,一场新的营销革命悄然兴起.CRM,一种全新的营销理念逐渐走进了人们的视野.它的出现,深刻地改变着人们传统的营销思路,更成为广大商家在激烈营销竞争中脱颖而出的秘密武器.那么,究竟什么是CRM营销?推行CRM营销有何技术要求?本文主要围绕这一系列问题,进行了初步的探索.

The 21st century is the era of knowledge economy, with the constant development of information technology, a new marketing revolution has taken place. CRM, which is an absolutely new marketing method, is beginning to emerge. It has changed people′s traditional marketing thoughts and gradually become one of the confidential weapons in the marketing competition. So what is CRM? Is there any technological request in the CRM marketing? This article is mainly around these questions.