艺术还是商品?——关于影视批评标准特殊性的考察

Arts or Commodities: An Examination of the Particuliarity of the Standards for Cinematographic Critique

电影既是一种文化事业,也是一项文化产业,在影视批评中除了要坚持艺术标准外,商 业标准也不可忽视,但商业标准不等于票房价值,而是指导演是否具有观众意识。至于影视文本的 商业性的获得,一方面在于迎合观众的口味,另一方面则在于文化语境的培育、维护与引导。

Film is an industry as well as a cultural enterprise So in undertaking film critique, the artistic criteria should on one hand be adhered to; but on the other, the commercial standards should also be observed. However, commercial standards are not tantamount to the box value but should serve as a reference for directors to be audience conscious. The acquisition of the scripts or texts for films by commercial means should aim to cater to the taste of the audience but more importantly, to nourish, maintain and guide a cultural context.