摘要
通过分析国内旅行社业的营销现状和存在问题,指出目前业内以成本导向的营销模式必须向以价值导向的营销模式转移,从而引入忠诚营销策略的价值和必要性分析,并提出旅行社实施这一策略的建议。
Based on the analysis on the current m arketing condition and existing pro blems of travel agency industry,this paper points out that its presen t cost -oriented marketing model must be gradually converted into value -oriented one,introduces the concept of loyalty -marketing tactic,analyzes its n ecessity to domestic travel agency i ndustry,and also offers some suggestions on carr ying out this tactic.
出处
《科技情报开发与经济》
2005年第4期126-128,共3页
Sci-Tech Information Development & Economy
关键词
旅行社
忠诚营销
营销模式
travel agency
loyalty -marketing
marketing model
