透视当代大学生的消费行为和消费心理

Perspective View of the Consumption Behaviors and Consumption Psychologies of the Modern University Students

大学生作为社会特殊的消费群体,他们的消费观念在一定程度上折射出当今大学生的价值取向。对当代大学生的消费心理、消费行为、消费结构的现状及其产生的原因进行了分析,并对如何引导大学生树立正确的消费心理和消费行为提出了一些建议。

As a special consumption group,the c onsumption conception of the university students reflects the value orientation of the modern universit y students to a certain extent.This p aper analyzes on the present situati on and the causes of the consumption psycholog ies,consumption behaviors and consumption structures of the modern stu dents,and puts forward some suggestions of how to guide the university students to e stablish right consumption psychologies and right consumption behaviors.