从“文化帝国主义”到“跨文化传播”

From "Cultural Imperialism" To "Intercultural Communication"

"文化帝国主义"和"跨文化传播"是两种不同的对文化传播的认知与分析模式。两种文化传播理论都有其产生的现实语境,"文化帝国主义"是后殖民主义语境下具有良知的文化批判,但随着全球化程度的日益加深和成熟,各文化形态的触碰日益频繁,联系日益紧密,依赖日益加强,相互的了解和尊重日益增多,"文化帝国主义"也必然的受到了批判;"跨文化传播"就是在重新把握现实的基础上,强调各文化形态要自觉地以更理性和宽容的态度审视他人,反思自身,以自由和平等作为人类共同的文化发展目标。

This essay will analyze two items, which are regarded as two different thoughts in cultural communication:'cultural imperialism' and 'Intercultural communication'. And the new law of mankind's cultural communication in the new era will be revealed critically. These two theories of cultural communication emerged in different backgrounds. The theory 'cultural imperialism' is a kind of cultural criticism with sympathy in post-colonialism era. However, when the process of globalization has been going further and taken into shape gradually, different cultural forms get in touch with each other more frequently, and keep the touch more closely. And they more and more rely on each other, know each other and respect each other. The theory 'cultural imperialism' is bound to be criticized. The theory 'Intercultural communication' is based on the grasp of new realities, emphasizing the different cultural forms should conscientiously take the rational attitude to observe others and introspect themselves, and considering 'equality' and 'freedom' as the mankind's common aim of cultural development.