城市营销与城市发展初探——以天津市南开区为例

A Preliminary Study on the City Marketing and the City′s Development——To Take Nankai of Tianjin as an Example

城市营销是城市发展的新型战略,它将营销的理念和方法应用于城市的发展和提升城市的竞争力过程中,论文以天津市南开区为例,阐述了城市发展中的城市营销问题。

The city marketing is the new strategy of the city development. It introduces the principle and methods of the marketing into the city in order for its development. This paper elaborates the city marketing and the city development taking Nankai of Tianjin city as an example.