市场营销系统动态仿真研究

RESEARCH ON DYNAMIC SIMULATION OF MARKETING SYSTEM

应用系统动力学方法建立了市场营销系统结构模型,在此基础上,就市场营销策略对企业发展的影响进行了动态仿真研究,提出了S型策略,反S型策略,U型策略,反U型策略,并论述了四种营销策略手段的特征及其意义,提出了采用那一种策略手段对企业更为有利。

On the basis of combining marketing features and research objectives, a structural model of marketing system is established by means of structural dynamics . The author conducts a dynamic simulated study of the effects of the marketing strategies on en-terprises, coming up with the features and significance of four marketing strategies :S-type, inverse S-type, U-type, inverse U-type,taking into overall consideration four features and four princing strategies,the author concludes that the optimum strategy for the enterprises is the inverse S-type innovation,promotion and distribution with U-type innocation,promotion and distribution being second to be best, S-type and inverse U-type innocation,promotion and distribution being the least desirable, while the pricing strategies of S-type and U-type are worthy of accommendation.