营销导向型区域发展理论研究的逻辑起点:区域价值被引量：1

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摘要区域是有价值的,区域价值本质上源于市场的需求。由于区域的稀缺性,区域最为重要的价值在于能够发现并创造比当期价值更大的价值。所以,区域营销不单是为了促使病态区域走出困境的"灵丹妙药",也是任一区域实现其价值、获取发展动力的"必需品"。

作者韦文英

机构地区北京大学政府管理学院

出处《改革与战略》北大核心 2005年第2期72-75,共4页 Reformation & Strategy

关键词区域发展理论营销导向当期价值区域营销稀缺性市场需求获取发展动力创造

参考文献4

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改革与战略

2005年第2期

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