传播心理学视野中的“方言情结”剖析

Anatomy of the "Dialect Complex" from a View of Communicational Psychology

在人际交往与大众传播中,方言符号的运用与流行主要归之于传播对象的“方言情结”。“方言情结”的存在对信息的交流、社会的稳定和谐乃至民族的统一等都有一定的负面影响。要采用疏导的方式化解“方言情结”,提升民族共同语的权威性,使信息的传播与接受更为顺畅。

In personal and mass communication, the using and prevailing of the dialect signs are caused by the 'dialect complex' of the communicators. The existence of 'dialect complex' has certain negative influences on information communication, social stability and harmony between ethnic groups, and even on national unity. Some guiding methods may be used to dissolve the “dialect complex”, thus to enhance the authority of national common language and to promote smooth and convenient information communication and receiving.