后现代主义视域下的消费文化:没有规则只有选择

Consumption Culture from the Perspective of Postmodernism: No Rules but Choices

消费文化是后现代主义视域下正在经历的一场文化变迁,以物作为媒介和以符号、影像为特征的广告充斥着社会生活。消费文化在大众时尚的范围内对同质性的大众文化整体相颠覆,消费文化的个性不确定性使其与权威性的消费实践和风格相抗衡,注定了未来社会的发展趋势。

In view of postmodernism, consumption culture is experiencing a cultural change, with the feature of materializing media and symbolizing ad congesting social life. This paper reveals a trend of consumption culture, i.e. in the scope of popular vogues it will topple over the masses culture and contend with authoritative consumption practice and styles for its uncertainty.