摘要
在市场经济中 ,企业处于不同的竞争地位 ,市场后入者在市场竞争中取胜的途径有避实就虚 ,细分市场 。
Enterprise is situated in different position of competition in the market economy,the ways for market latecomers to win in the competition are avoiding the competitor's main forces and striking the weak points,dividing the market into more pieces,taking advantage of good situation to develop,etc.
出处
《重庆工学院学报》
2005年第2期71-74,103,共5页
Journal of Chongqing Institute of Technology
关键词
开拓市场
企业
细分市场
借势
竞争地位
市场竞争
市场经济
途径
market latecomer
avoid the enemy's main forces and strike the weak point
dividing market into more pieces
take advantage of
