论体育广告

Recent and Future Developing Situations Of Chinese Sport Advertisement

以体育广告的特点、功能、形式,结合我们国情和借鉴国外同类项目成功运作经验的基础上,指出了我国体育广告业所存在的问题及今后发展的方向。

The paper discusses the characteristics, functions and forms of sport advertisement. Based on the close consideration of the present conditions in China and drawing lessons from foreign countries on their successful experiences in similar events,this paper is to point out the extent problems and development course of the sports advertisement in China.