新儒商思想对商业行为的影响

Impact of New Confucian Business Thought on Commercial Behavior

新儒商思想作为一种商业思想并在现阶段条件下提出 ,具有鲜明的时代特征和重要的现实意义。从我国古代、近代、现代的部分商业思想理论入手 ,结合儒学的有关发展史 ,对新儒商思想作一简单的论述。长期以来儒学作为封建统治的工具 ,在政策上表现为重农抑商 ,然而这并不足以说明儒学在根本上是否认商业行为的 ,从某种意义上说 ,可作为一种哲学能够有效地指导。

The new Confucian business thought is proposed as a kind of modern and significant commercial theory. Begin from the discussions of ancient, modern and present business theories, this paper elaborates the new Confucian business thought. As a dominating tool, Confucian theory pays more attention to agriculture than to commerce, but it does not mean denying commerce. In some way, it can be taken as a sort of philosophy to guide present commercial and economic behaviors.