个性化科技学术期刊封面的设计与审美特征

Individuation and aesthetic characteristics of cover design of sci-tech academic journals

指出科技学术期刊封面的个性化在推进期刊品牌效应和国际化进程方面所具有的独特作用。阐述科技学术期刊封面个性化的含义和品牌价值 ,结合实例剖析封面的个性化设计理念、构创思路和审美特征。从比较宏观的视角 ,归纳出 3种具有一定代表性和普遍意义的个性化学术期刊封面的构创思路和方法。

The author points out that the individuation of the covers of sci-tech academic journals has played important roles in establishing the journal brands and internationalization. The meaning of individuation of the covers and its value are expounded, and some design ideas and aesthetic characteristics of individuation are discussed. Three design methods are suggested from a comparative macroscopic view.