广告与农业科技期刊的互动作用

Mutual benefits between advertisements and agricultural sci-tech periodicals

论述农业科技期刊在市场经济条件下开展广告经营对期刊的促进作用。期刊的专业性显现出市场广告产品对它的依赖性 ,所刊登的广告针对性强、被注重率高 ;广告既增强了期刊的信息功能 ,展示了新成果、新技术 ,又为期刊参与市场竞争创造了条件 :双方有着相互依存的互动作用。农业科技期刊开展广告经营应重视广告管理 ,遵从社会效益第一的原则。

This paper highlights the important roles of the advertisement business in agricultural sci-tech periodicals under the market-economy condition. The specialization of the periodicals fully shows the reliance of advertisement products. The advertisements in the periodicals have clear aims and can attract the readers' attention. The information function of agricultural periodicals can be well enhanced by advertisements. The advertisements exhibit new products and technology and they can create conditions for the participation of periodicals into the market competition. Therefore the advertisements and the agricultural sci-tech periodicals benefit each other and can have mutual development.