摘要
The paper uses behavior life cycle theory to discuss the mental account of consumer behavior in China. First,the paper introduces the basic idea of mental account theory. Second,the paper summaries consumer behavior under behavior life cycle theory framework and analyzes some factors that effect Chinese mental account by econometric models. Third,the paper presents the some conclusions.
The paper uses behavior life cycle theory to discuss the mental account of consumer behavior in China. First,the paper introduces the basic idea of mental account theory. Second,the paper summaries consumer behavior under behavior life cycle theory framework and analyzes some factors that effect Chinese mental account by econometric models. Third,the paper presents the some conclusions.
出处
《统计研究》
CSSCI
北大核心
2005年第2期42-46,共5页
Statistical Research
基金
国家自然基金资助 (70 173 0 40 )
