摘要
本文分析了CRM市场状况 ,从CRM软件功能、软件采用的技术、供应商和CRM实施方案等几方面 ,给保险业CRM的选择提供一些建议和参考 ,旨在推进CRM在保险业中的应用。
Through the analyses of the CRM market, the article gives some advices and references for the insurance company on some aspects such as the function of the CRM software, the technology included in the software, condition of the supplier and implement plan, in order to promote the application of CRM in insurance company.
出处
《信息技术与信息化》
2005年第1期A021-A022,共2页
Information Technology and Informatization
