Internet交易中的动态定价机制研究被引量：6

Dynamic Pricing in Online Transaction

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摘要随着在线交易的快速增长,传统的动态定价机制被引入在线世界。Internet赋予了动态定价机制新的内涵;反过来,动态定价机制促进了电子商务的发展。在对静态定价和动态定价特性进行比较的基础上,探讨了Internet对定价机制的影响,考察了动态定价机制在Internet市场环境中的实际运行状况。 With the rapid growth of online transaction, the traditional dynamic pricing mechanisms have been introduced into online business, which endows dynamic pricing with some new meanings, and dynamic pricing in turn promotes the development of e-commerce. On the basis of the comparison of attributes between dynamic pricing and static pricing, the paper discusses how internet influences the pricing mechanisms, and looks into the operation status of pricing mechanisms on internet market.

作者罗掌华刘鲁

机构地区北京航空航天大学经济管理学院

出处《北京航空航天大学学报（社会科学版）》 2005年第1期22-25,共4页 Journal of Beijing University of Aeronautics and Astronautics：Social Sciences edition Edition

基金国家自然科学基金资助项目(70371004) 教育部博士点基金资助项目(2000000601)

关键词静态定价动态定价 Internet交易拍卖 dynamic pricing static pricing online transaction auction

分类号 F270 [经济管理—企业管理]

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参考文献12

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