试论传媒运营同现代企业模式嫁接

On Mode Engrafting of Transmission Operation and Modern Enterprises

现代传媒要在市场经济大潮中求得生存和发展空间,就必须把现代企业的运营之道嫁接到现代传媒,让传媒走一条契合市场经济规律的通途。

The essay discurses How does modern transmission get surviving and developing space in the market economy,that is,to be engrafted with the operation mode of modern enterprises to get a suitable way on the rule of market economy.