摘要
广告与人们的生活息息相关,为达到推销商品的目的,成功的广告总会自觉不自觉地选择各种各样的策略,尤其是美学策略的利用。由于英汉民族文化的差异,英汉广告语无论是从语言文字本身还是民族文化内涵方面必然会呈现出不同的美学特征。
Advertisement and life are closely related. To promote the sale of commodity, a successful advertisement will, consciously or unconsciously, adopt various strategies, especially those of aesthetics. Because of the cultural differences, English and Chinese advertisement languages have different aesthetic characteristics in terms of both the languages themselves and cultural connotations.
出处
《涪陵师范学院学报》
2005年第2期83-85,共3页
JOurnal of Fuling Teachers College
关键词
英汉广告语
文化差异
美学特征
比较
English and Chinese advertisement languages
cultural differences
aesthetical characteristics
comparison
