基于价值等式的顾客价值管理

Customer Value Management Based on the Value Equality

在竞争异常激烈的今天,企业很难获得更多的顾客和忠诚的顾客,这就要求企业首先要实现顾客价值的最大化,也只有这样,才能获得实现企业的价值最大化。而顾客价值等式为企业对顾客价值的管理提供了一个一目了然、有效可行的工具,但同时也对企业管理人员提出了新的挑战和要求。

Today, if the enterprise wants to get more customers and more customers' loyalty to it, it must realize the customer value maximum in first. Only to do this, the enterprise can bring about the enterprise value maximum. However, the customer value equality is not only a feasible tool of customer value management, but also a new challenge to the manager.