科技期刊的广告效应及其广告经营策略

Effectiveness of Advertisement in Sci-tech Journals and Its Business Strategy

市场经济时代,科技期刊作为广告信息传媒还没有充分发挥其作用。必须改变科技期刊对广告的传统观念,重视科技期刊的广告经营。科技期刊开展广告经营,是科技期刊产业化的一条有效途径。

As media of advertisement information, sci-tech journals fail to achieve as much as they are supposed to in current market economy. It is time when the conventional notion on advertisement in sci-tech journals should be changed and more attention should be paid to the advertisement business by sci-tech journals. The effectiveness of advertisement in sci-tech journals and its business strategy are dealt with. It is pointed out that carrying advertisements in sci-tech journals is an effective approach to industrializing periodicals of science and technology.