竞技武术国际传播的理性思考

Rational Thoughts on Tournament International Communication of Martial Arts

武术进入奥运,尚有许多问题急待解决。从传播学角度分析了竞技武术国际传播过程的本质,认为竞技武术国际传播是整体性、双向性、动态性和社会性的过程;并且从传播策略应用上提出五点建议,包括传播类型多样化策略、国际化视野与本土化特色相结合的策略、推销宣传策略、传播媒介多媒体化策略以及传播策略中的"空手道"等。

There are many problems to be resolved for Martial arts enter into Olympic Games. From the visual angle of propagation science, this article analyses the essence of international communication of athletic martial arts, and puts forward that we should apply proper propagation strategy, and then gives some advice.