“现代商战”冲突分析

Analyzing"Markeling War"Using"Conriiet Theory

冲突理论已在许多领域得到应用。本文作者利用冲突分析理论对“现代商战”作详细研究以辅助商业主管在商战中作出明智的决策。

Conflict theory is widely used in many fields. In this paper the theory is used to analyza'Marketing War' between two supermarkets and makes it sure for the chief executive officer of the supermarket to take wise strategy.